A website today is an essential “business card” in the online realm. Having the joy of creating them for 20 years (and counting) I felt the urge to create this article and share with you some of the most common mistakes I find along the way when starting to work on a new project:
No Target Audience: At least from a web designer standpoint, if you don’t know who needs your product or service, then how are we exactly going to help you drive sales through design? Your website should be an extension of your vision when it comes to your marketing strategy and should be the online “machine” that helps you get to the finish line: quality traffic that actually converts. Receive our free “Audience Analysis Avatar” to help you with this task.
When we work with our clients, before we even start a line of code or thinking about how their website needs to look, we go through the exercise of discovering their client’s demographics, favorite hobbies, foods, and so much more. The more you can gather more information about your customer the better and trust me, you will save thousands of dollars down the line with this simple process.
Inconsistency: As Web designers we are trained to keep consistent typography (font type, color palette, alignment, etc.) and an overall look throughout the site. Please don’t ask us to add multiple types and create a “Circus” of different colors and elements because you need the site to look “alive”. We promise you that even the most popular and successful sites on the planet (Apple, Tesla, Microsoft, Facebook) don’t use more than 3 font types on their websites. Make sure to translate a consistent look in printing material like brochures, business cards, etc.
No CTA (or call to action): How are you capturing their information? Are you asking them to Call Now, Find More, or something along those lines? That’s good but in the meantime, make sure you offer some very valuable content in exchange for their information (Email address is all you need these days). We value content as much as design when we work on any project. Also, make sure the content flows naturally and it has a purpose: inform, guide, recommend, alert, etc.
Bumpy User Experience: Have you been on a website that makes you feel sucked into a vortex of slow pages and a checkout system that can’t even work? This is one major flaw that we have caught (and fix asap) when onboarding many new clients and trust us: this is one of the major reasons the money spent on your Google or Facebook ads are pretty much “Gone With The Wind”. Investing in online marketing without the ability to make sales and have a simple, effective site with a reliable checkout system is like having this fancy, beautiful, delicious restaurant with the doors locked.
Grammar horrors (sorry, I meant errors): Yes, they still exist and can drop your site’s credibility and first impressions in epic proportions. If you decide to make the content yourself please use the spelling feature from Microsoft Word or even better, open an account using Grammarly, their AI technology can work wonders on your introduction to the online universe.
Too many opinions: We understand that many of you would like to have a second look at your website by someone that you trust and confide in. This is totally ok except when Uncle Bob (not the builder), who never built a website in his life imposes his way on you about layouts, scripts, and features that only a Web designer or an Online Strategist can help you decide if you really need it. Then, all of the sudden, you are facing pointless changes, the extra time, and money on features you probably don’t need and the worst case of all: ending up with a more expensive website that you are not even sure if you like anymore. You can filter outsider comments’ and opinions in a positive way by asking yourself: how am I (and my clients) going to benefit from this? Is this really worth the extra money and time? Am I going to stand out from my competitors with this change?
Pain points: Your service or product needs to address a specific problem they are now facing but they do not want. You as the expert need to step in and explain to them how you are going to solve it for them exactly, and the more specific you get to this particular area, the better. If you can even develop a step-by-step approach then go for it!
Web Hosting Speed: Make sure that you use a fast and reliable service for your website. The one currently hosting our site is not only inexpensive, but the sites are faster than our previous “major brand” and we are very happy with their support. For more information about the hosting provider we use for our site click here
We truly hope these tips can help you start your brand new website on the right path. Also, make sure you do your research and check your competitor’s website and how are they trying to capture leads themselves. Hope this article has proven useful, you can contact us here
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